H.E.A.L Model - BOUT ME HEALING

H.E.A.L: Bout Me Healing

Executive Summary

H.E.A.L: Bout Me Healing (BMH) is a holistic wellness and coaching organization dedicated to guiding individuals through the HEAL Model — Holistic Empowerment and Awakening for Life. Unlike conventional programs that focus on ongoing “fixing” or therapy, BMH celebrates finite healing, preparing participants to live fully and purposefully.

The HEAL program combines mental health, addiction recovery, and spiritual growth into a 52-week structured curriculum, delivered through a combination of in-person coaching, online sessions, workshops, retreats, and educational products. The program also includes a tiered certification system for Mentor Coaches (MC), Professional Coaches (PC), Therapy Coaches (TC), and Advanced Trainers (AT), allowing graduates to progress from participants to leaders and instructors within the BMH framework.

BMH also offers the HEAL App, providing guided meditations, mindfulness exercises, journaling prompts, session tracking, and access to certification materials.

The company’s vision is to create a global network of certified coaches delivering high-quality, evidence-informed, and spiritually grounded wellness programs, helping individuals move from healing to truly living.

Company Description

Founded over 20 years ago in Florida, BMH has expanded its reach to multiple states, offering a combination of coaching, therapeutic, and spiritual services. The organization is built on the philosophy that healing is finite, and readiness for life is the ultimate goal.

Mission: Empower individuals to achieve holistic wellness, self-awareness, and life mastery through structured programs and certified coaching.

Vision: A network of BMH-certified coaches and trainers delivering transformative wellness programs globally.

BMH operates both as an educational organization and as a wellness service provider. Programs are offered in-person, online, and through the HEAL App, with additional revenue streams from retreats, books, courses, and institutional partnerships.

The HEAL Model

HEAL = Holistic Empowerment and Awakening for Life

Core Philosophy:
   •   Healing is finite, not endless.
   •   Integrates mind, body, and spirit to prepare individuals to live fully.
   •   Focuses on awareness, transformation, and readiness, not perpetual repair.

Core Pillars:
1. Holistic – Full mind-body-spirit integration.
2. Empowerment – Provides education and tools to take control of life.
3. Awakening – Encourages self-awareness, mindfulness, and spiritual growth.
4. Life – Emphasizes applying lessons and living fully beyond the healing phase.

Program Goals:
   •   Build mental resilience and emotional intelligence.
   •   Support addiction recovery and sustainable sobriety.
   •   Promote self-awareness, purpose, and alignment with inner values.

HEAL MAPSS Framework

HEAL MAPSS = Meditation, Awareness, Positive Psychology, Stoicism, Self-Mastery

The 52-week program is divided into four certification tiers, each building upon the previous:
1. Weeks 1–12: Mentor Coach Tier (MC)
      •   Ages 15+.
      •   Introduces foundational HEAL principles, meditation, journaling, positive psychology, Stoicism, and reframing limiting beliefs.
      •   Weekly components: case studies, mantras, mindfulness scripts, practical exercises, reflection prompts, and coach guidance.
2. Weeks 13–24: Professional Coach Tier (PC)
      •   Completion of MC program required.
      •   Participants gain advanced coaching skills, communication techniques, and applied HEAL MAPSS exercises.
      •   Eligibility: 1 year of experience or verified professional work with BMH plus recommendations.
3. Weeks 25–36: Therapy Coach Tier (TC)
      •   Only licensed and insured therapists qualify.
      •   Integrates HEAL principles into therapeutic practice, using case studies, meditation scripts, and reflective exercises tailored to professional therapy.
4. Weeks 37–52: Advanced Trainer Tier (AT)
      •   Open to PC and TC certified coaches.
      •   Eligibility: 5 years verified experience or 1 year with BMH plus proof/recommendations.
      •   Focuses on teaching HEAL principles, curriculum delivery, coaching other coaches, and leading retreats or institutional programs.

Products and Services

BMH offers a range of integrated services:
   •   Certification Programs: MC, PC, TC, AT.
   •   Coaching Sessions: 1:1, group, and institutional coaching.
   •   HEAL App in progress: Access to meditations, mindfulness exercises, journaling prompts, and certification content.
   •   Workshops & Retreats: In-person and virtual immersive experiences.
   •   Books & Online Courses: Educational content aligned with HEAL principles.
   •   Institutional Programs: Tailored programs for schools, hospitals, correctional facilities, and corporations.

Market Analysis

The global wellness and coaching industry exceeds $20 billion. Target demographics include:
   •   Teens 15+ for MC and foundational programs.
   •   Adults seeking personal development or life coaching.
   •   Licensed professionals for TC and AT tiers.
   •   Institutions requiring structured wellness programs.

Competitive Advantage:
   •   Unique, evidence-informed HEAL MAPSS framework.
   •   Integrated certification tiers supporting client-to-coach progression.
   •   Multi-channel delivery: in-person, online, app-based.
   •   Quality assurance through licensing, standardized curriculum, and ongoing recertification.

Revenue Model
   •   Certification tuition for each tier.
   •   HEAL App subscription fees.
   •   Continuing education and recertification modules.
   •   Institutional partnerships and contracts.
   •   Retreats, workshops, and courses.
   •   Book and digital product sales.

Quality Assurance
   •   Licensed and insured requirement for TC.
   •   Standardized weekly curriculum for all tiers.
   •   App-based tracking for participation and progress.
   •   Annual recertification and continuing education for coaches.
   •   Risk management protocols including confidentiality, liability coverage, and referral networks.

Growth Strategy
   •   Year 1: Pilot MC cohort, initial HEAL App, 2 institutional partners.
   •   Year 2: Launch PC and TC cohorts, begin AT program, expand app functionality, open regional hubs.
   •   Year 3+: National/international rollout, specialized certifications, licensing/franchising, AI-assisted app features.

Organizational Structure
   •   Founder / Program Director
   •   Curriculum Manager
   •   App/Product Manager
   •   Operations / Administration
   •   Marketing Lead
   •   Independent Contractors: MC, PC, TC, AT

Key Performance Indicators
   •   Enrollment and completion rates for each certification tier.
   •   App engagement metrics.
   •   Client satisfaction and NPS scores.
   •   Institutional partnership revenue.
   •   Retention and recertification rates.
   •   Number of certified coaches delivering programs.

Financial Overview
   •   Year 1: Pilot MC program, app MVP, initial revenue from certification.
   •   Year 2: Expanded cohorts and institutional contracts, increased digital product revenue.
   •   Year 3+: National expansion, retreats, licensing, specialized courses.

52-Week HEAL Curriculum

Weekly Components (all tiers):
   •   Case study / example (client-therapist scenario)
   •   Mantra aligned with HEAL principles
   •   Meditation / mindfulness script
   •   Practical exercise (journaling, role-play, skill application)
   •   Reflection prompts
   •   Coach guidance notes

Certification Blocks:
   •   Weeks 1–12: MC
   •   Weeks 13–24: PC
   •   Weeks 25–36: TC
   •   Weeks 37–52: AT

Note: In Progress: Heal App